{"id":2828,"date":"2002-08-17T20:57:37","date_gmt":"2002-08-17T19:57:37","guid":{"rendered":"http:\/\/www.grayblog.co.uk\/?p=2828"},"modified":"2002-08-17T20:57:37","modified_gmt":"2002-08-17T19:57:37","slug":"hmm-not-sure-about-this","status":"publish","type":"post","link":"http:\/\/grayblog.co.uk\/index.php\/2002\/08\/17\/hmm-not-sure-about-this\/","title":{"rendered":"hmm. Not sure about this."},"content":{"rendered":"<p>hmm. Not sure about <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/technology\/2197292.stm\" target=\"_blank\" title=\"yes, I know - yet another BBC link. Marketers encourage customers to change their name to match the brand\">this<\/a>. Might work as a temporary publicity opportunity for fad products such as games, but not likely to ever have any application for established mainstream brands. I mean, who would want the names McDonald or Waterstone? Or even Marks or <span title=\"that's my name, stupid\">Spencer<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>hmm. Not sure about this. Might work as a temporary publicity opportunity for fad products such as games, but not likely to ever have any application for established mainstream brands. I mean, who would want the names McDonald or Waterstone? Or even Marks or Spencer?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2828","post","type-post","status-publish","format-standard","hentry","category-old-blogging"],"_links":{"self":[{"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/2828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=2828"}],"version-history":[{"count":0,"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/2828\/revisions"}],"wp:attachment":[{"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=2828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=2828"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/grayblog.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=2828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}