Teutonic inefficiency

A week or so ago, I sent an email to the organisers of IPM, Europe’s biggest horticultural trade show which I will be attending next week. In my email, I asked how I could get an advance copy of the catalogue. Yesterday, I got a reply. In the form of a letter. In the letter, it gave me a telephone number to call.
Whatever happened to Teutonic efficiency? Surely all this could have been done with a simple form on their website?