Poor decision?

If I’d been advising the breeder of this new plant, I would probably have advised against selling the rights for £150,000, even though that is a good price. Sales of 30,000 in the UK alone in year one would return royalties in the order of £15,000. Add sales of probably five to ten times that volume in the United States, and the same again in the rest of the world, then, even after paying an agent’s commission, you should reach that asking price in a year or two. And then, after that, you’ll be getting similar royalties continuing for the next twenty years or so. Not bad if you can get it.
The shame, of course, is that I’m not representing this plant. I’ll not be earning that commission. Plants with that sort of market power are very few and far between, coming along perhaps once in ten or twenty years.