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I agree that the best way to get people to change is not to moan at them. But how? Very good article indeed.
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And, if you think the economy isn't screwed up enough already, just consider the impact that a flu pandemic might have. Here is a paper published by the IMF around the time of the avian flu scare in 2006.
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Sounds like SARS or H5N1 all over again. Complacency discouraged.