Pet hates: customers who ask

Pet hates: customers who ask for discount. Why should I give them a discount? The price on the product is fair and reasonable, and the product is in A1 condition. In a time when online price comparison is easy, you can not afford to be anything other than fair in pricing. The prices set are reasonable, reflect our costs and, ultimately, are intended to provide a profit to reward our efforts. So why challenge it? Because ours is a small business, and they think they can get away with it. Would they ask the checkout operator in Tesco to discount the price of a tin of beans? Somehow I doubt it.