Yesterday, all I wanted for Christmas was a hot meal in a café or bar at any time after 2.30. Unbelievably, in a town that was full of Christmas shoppers, none of the bars or cafés were prepared to bend from their normal routine to supply warm food to tired and hungry shoppers – and there seemed to be plenty of them. Why? Surely there was a demand there that could easily and profitably been filled.
separating the wanted from the unwanted