.eu domains to be available by year end.
PFE will be applying for one of these, although to be in the first wave, you must hold a trademark or some other intellectual property – a sensible move, I think, to stop cybersquatting. I’ve been thinking about trademarking my company’s name, and now seems to be the time to do that.
There is a FAQ here about the new TLD.
You can find out about EU trademarks here.