US cinema box office revenues falling. Hmmm. Matrix Reloaded, X-Men 2, Charlies Angels 2, Terminator 3, Tomb Raider sequel, American Pie part 3, god forbid Spy Kids 3. Perhaps if the promoters put their efforts into some of the excellent new and original cinema that is being made rather than constantly plugging films where we know the characters and have a pretty good idea what is going to happen, then revenues would be holding up.
separating the wanted from the unwanted