Stood next to a woman

Stood next to a woman in a shop earlier. She was complaining about the tomatoes: "They are all watery and forced!"
I asked her what she expected – fresh outdoor-grown tomatoes in December?? She looked at me strangely as if I were speaking Serbo-Croat.
Have consumers really become so divorced from the food production process that they don’t understand that tomatoes in December must either be forced under glasshouses or shipped in from far milder climes? Discuss.