You know that old argument

You know that old argument about weblogs. You know what I mean: the one that goes “if you think it is crap, or it irritates you, don’t bother going back”. Actually, I’m not convinced this argument works. There is one blog (for that is exactly what it is, in spite of any protestations to the contrary) that I feel compelled to read even though it is no better than a lot of web detritus and actually makes me cringe and go all tense across my shoulders. Why do I keep reading it?? Am I trapped and obsessed by its mundanity? Do other readers experience the same problem?