I do not find this at all surprising. Making museums free of charge is, in my opinion, a good thing. However, doing so does not make them cool in the minds of people who, regardless of background, get their culture from The Sun and Corrie. Perhaps the museums could try to broaden their appeal by getting support from a few icons of popular culture. Getting Posh and Becks to take Brooklyn for a day out to see the dinosaurs at the Natural History Museum would make a great photo opportunity. And, let’s face it, the dinosaurs are cool.
separating the wanted from the unwanted