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An interesting verdict from the ECJ. I'm not sure that it actually weakens trademarks as I rather felt that the LVMH position would excessively stifle the use of trademarks – more or less preventing trademark owners from effectively exploiting their own marks. But it will be interesting to see how things turn out over the next few months, as I'm sure the IP lawyers (and I know a few) will be going over this with a fine toothed comb.
separating the wanted from the unwanted