- BBC News – Crowdsourcing: Turning customers into creative directors
Interesting. I'm not sure that crowdsourcing can be applied in all areas of design and creation (you can't do it for most aspects of car design, for example, due to technical and legislative requirements), but it could certainly put pressure on a few job titles in the workplace. It isn't a panacea for those areas where it can be applied, either.
business bbc crowdsourcing ecommerce marketing