I’d just like to point out that I don’t know anybody who might have a legitimate reason to go to the DEFRA website in the course of their work, who might then be slightly amazed at the arrogance of an online "public consultation" ("the citizens WILL do this, the citizens WILL do that") and who might then tip off a well-known political website about it.
Nope, nobody that I know.
EDIT: global media coverage.